Top five videos hotels should be creating today

The hotel and accommodation industry is experiencing a remarkable recovery as the world’s appetite for travel returns. According to the World Economic Forum, the difference in international tourist arrivals in January 2021 and a similar period in January 2022 was as much as the growth in all of 2021. Moreover, new trends and opportunities are emerging in the travel market, such as the rise of “bleisure” travel, which combines elements of business and leisure travel into a single trip.

To capitalise on this resurgence of demand and stay ahead of the competition, hoteliers need to leverage the power of video to showcase their property, communicate their value proposition, and create an emotional connection with their audience. Video is the most effective way to capture the attention and interest of travellers, as it can convey the features, benefits, and emotions of staying at a hotel or accommodation in a captivating and engaging way.

However, creating high-quality videos for the hotel and accommodation industry can be costly, time-consuming, and complex. That’s why many hoteliers are turning to Shotstack, a cloud-based video editing platform that allows them to automate the creation of videos at scale. Shotstack provides a simple API and SDKs for various programming languages, as well as templates to help you get started. With Shotstack, you can create videos from images, videos, text, music, and voice-overs, and apply transitions, filters, effects, and overlays.

Here are five examples of automated videos that hotel and accommodation businesses could be creating today with Shotstack:

Accommodation overview video

One of the most common types of videos for the hotel and accommodation industry is the property listing or accommodation overview video. This video showcases your property or accommodation type, highlighting its key features, amenities, benefits, and location. A property listing or accommodation overview video can help you stand out from the crowd, increase your visibility on online platforms, and drive more bookings.

With Shotstack, you can easily create property listing or accommodation overview videos by bringing together images or videos of your property or accommodation along with text or voice-overs describing its unique selling points. You can also add music or sound effects to enhance the mood and atmosphere of your video. Shotstack can automatically generate these videos for each property or accommodation type in your portfolio, saving you time and resources.

What to expect during your stay video

Another type of video that can help you improve your customer experience and satisfaction is a welcome or what to expect during your stay video. This video welcomes your guests to your property or accommodation and informs them about what they can expect during their stay. For example, you can include information about check-in and check-out procedures, house rules, safety measures and contact details. This type of video can help you build trust and rapport with your guests, reduce confusion and frustration, and increase loyalty and retention.

With Shotstack, you can create what to expect during your stay videos by using dynamic data from your booking system or database to customise the video content for each guest. You can also use variables such as name, date, room number, etc. to personalise the video even further. Shotstack will automatically create the videos and you can then share via your preferred distribution channel.

Things to do video

A third type of video that can help you enhance your customer journey and value proposition is the things to do video. This video suggests activities, attractions, events, restaurants, etc. that your guests might enjoy during their stay based on their preferences and trip type. For example, you can recommend different things to do for families with kids, couples on a romantic getaway, business travellers on a work trip, etc. This type of video can help you provide added value and convenience to your guests, increase their satisfaction and engagement, and generate more revenue from ancillary services.

With Shotstack, you can create things to do videos by using data from your CRM or survey system to segment your guests into different personas or profiles. You can also use data from third-party sources such as Google Maps or TripAdvisor to find relevant things to do in your area. Shotstack can automatically create these videos for each guest segment or profile and you can then send them to your guests via email, text or in app during their stay.

Special offers video

A fourth type of video that can help you boost your sales and revenue is the special offers video. This is a video that highlights specific deals or promotions that you have for your property or accommodation. For example, you can offer discounts for early bookings, extended stays, referrals, etc. A special offers video can help you attract more customers, increase conversions and bookings, and improve your occupancy rate.

With Shotstack, you can create special offers videos by selecting the deals or promotions you want to feature along with the details such as percentage off, booking code, expiration date, etc. You can also add music or voice-overs to create urgency and excitement. Shotstack can automatically create these videos for each deal or promotion category, and you can then distribute them via social media, email or on your website.

Testimonial or highlights video

A fifth type of video that can help you improve your reputation and credibility is the testimonial or highlights video. This video showcases the feedback, reviews, ratings, or stories of your past or current guests. For example, you can feature positive comments from online platforms such as Google Reviews or TripAdvisor, or ask your guests to share their own videos or photos of their stay, experience, and highlights. A testimonial or highlights video can help you increase your social proof, word-of-mouth, and referrals.

With Shotstack, you can create testimonial or highlights videos by collecting and curating your guests' feedback, reviews, ratings, or stories. You can also add text or voice-overs to thank your guests for their support and invite them to come back again. Shotstack can automatically create these videos from your guest data and content and you can then add them to your website, social media channels or email.

Conclusion

Video is a powerful tool for the hotel and accommodation industry to showcase their property, communicate their value proposition, and create an emotional connection with their audience. However, creating high-quality videos can be challenging without the right tools and resources. That’s why Shotstack is the perfect solution for automating the creation of videos at scale for the hotel and accommodation industry. Shotstack can help you create various types of videos, such as accommodation overviews, what to expect during your stay, things to do, special offers, and testimonial or highlights videos, with ease and efficiency. With Shotstack, you can save time, money, and effort while increasing your sales, revenue, and customer satisfaction.

If you want to learn more about how Shotstack can help you create automated videos for the hotel and accommodation industry, sign up for a free account today. You can also check out some of our video examples and tutorials to get inspired and started.