Top 5 video personalisation stats for 2023

Video personalisation is a powerful way to create engaging and relevant experiences for your audience. By using data and content to tailor videos to each individual, you can increase conversions, retention and loyalty. But don't take our word for it - here are some of the most compelling statistics that show why video personalisation is the future of marketing.

Personalised videos can boost email click-through rates by 27%

Email marketing is still one of the most effective ways to reach your customers, but it can be challenging to stand out in a crowded inbox. That's where personalised videos come in. By adding a customised video to your email campaigns, you can capture attention, convey your message and drive action. Our case study shows that personalised videos can achieve email click-through rates of 27%, compared to the industry average of 2.5%.

Personalised videos can increase conversions by 35%

Personalised videos are not only good for engagement, but also for sales. By creating videos that match the preferences, needs and interests of your prospects, you can persuade them to take the next step in their journey. Whether it's signing up for a free trial, booking a demo or making a purchase, personalised videos can help you convert more leads into customers. According to Neal Schaffer, a social media marketing expert, personalised videos can increase conversions by 35%, compared to generic videos.

Personalised videos can reduce churn by 25%

Personalised videos are not only good for acquiring new customers, but also for retaining existing ones. By creating videos that show appreciation, provide value and encourage feedback, you can build trust and loyalty with your customers. Personalised videos can also help you reduce churn, which is the rate at which customers stop doing business with you. According to a study by Wistia, a video software company, personalised videos can reduce churn by 25%, compared to standard emails.

Personalised videos can generate 49% more revenue

Personalised videos are not only good for boosting metrics, but also for growing your business. By creating videos that showcase your products or services in a relevant and compelling way, you can increase your revenue and profitability. Personalised videos can also help you up-sell and cross-sell to your existing customers, by offering them additional or complementary solutions. According to an article by Forbes, personalised videos can generate 49% more revenue, compared to non-personalised videos.

Personalised videos can improve customer satisfaction by 56%

Personalised videos are not only good for making money, but also for making customers happy. By creating videos that address customer pain points, answer questions and provide support, you can improve customer satisfaction and advocacy. Personalised videos can also help you create emotional connections with your customers, by using humour, storytelling and personalisation elements. According to an article by Statista, personalised videos can improve customer satisfaction by 56%, compared to non-personalised videos.

Video personalisation is not a trend, but a necessity. By using data and content to create customised videos for each individual, you can create engaging and relevant experiences that drive results. Whether you want to increase engagement, conversions, retention, revenue or satisfaction, personalised videos can help you achieve your goals.

But how do you create personalised videos at scale? That's where Shotstack comes in. Shotstack allows you to build dynamic videos using code (or no code). You can use Shotstack's templates or create your own using JSON and SDKs. You can also integrate Shotstack with other platforms and tools such as Zapier, Make, Mux and AWS S3.

With Shotstack, you can create thousands of bespoke, data-driven videos in minutes - without servers or infrastructure. Whether you want to create personalised video emails, social media posts, ads or landing pages, Shotstack can help you do it.

Ready to get started? Sign up for a free account today and start building amazing video experiences with Shotstack.